Names are fun.

We give our friends nicknames.

We assign our enemies aliases. (Did you see the movie Just Go With It, where Jennifer Aniston’s character uses her college nemesis’s name as a synonym for poop?)

Dobby the house-elf-robot-vacuum.

Dobby the house-elf-robot-vacuum.

We also name inanimate objects. Here, meet Dobby, my robot vacuum. Yes, he is wearing a tiny Gryffindor hat. Because that’s how we roll in my house.

Choosing a name for your book

Choosing a name for your non-fiction book is a big task. It can feel daunting. But names are fun, and you should really try your darnedest to lighten up and enjoy the process.

Just because it’s important doesn’t mean it can’t be fun. If it deserves considerable time and energy (as naming your book does), you should enjoy the time and energy you give it.

What if you haven’t finished your book yet?

Even if you haven’t finished—or started—your book yet, you can have a rollicking good time playing with book title ideas.

Sure, it is generally easier to name a book after you’ve written it. When you’ve crossed the t’s and dotted the i’s you know exactly what your book says, which makes it easier to summarize in a title.

But if you’re not there yet, bestowing your book with a title can motivate you. It can provide an oomph that makes it all feel real and much more tangible. And when your book seems like more than some far-fetched idea, it’s easier to spend time on it.

How to name your book

Yesterday I came across this brilliant article on how to name your book, which I want to share with you. It’s by Tucker Max, the co-founder of Scribe.

Scribe helps professionals write, publish, and market their book. I sometimes work with them because they can provide a full-service package: book writing (my specialty), cover and interior layout design, publishing, and marketing.

I’m not a designer. My son likes the t-rex figures I doodle for him, but I can’t design for shit. I do have a background in marketing but it’s not my focus these days. Scribe provides an excellent service for authors who want the full shebang, and I enjoy the teamwork in partnering with them. (It can get lonely as a work-from-home writer.)

Click here to read Scribe’s super-thorough guide to naming your book. You’ll also enjoy Tucker’s writing. I laughed when I read, “Most of those opinions are stupid and wrong.” He ain’t shy.

After checking it out, come back here and leave a comment telling me your title idea. I’d love to hear it.

15 writing tips from today’s top entrepreneurs, by Green Goose Ghostwriting.